Rituals like Valentine’s Day are important for building connections in relationships. The process of acknowledging and affirming the importance of a relationship can be a crucial element for building stronger bonds. Developing rituals that are celebrated throughout the year is an effective strategy toward deeper meaning and friendship. In Valentine ’s Day usually Males are the gift giver however, females may give gifts too. By giving gifts they are showing their love to each other.

Valentine’s Day is a ritual that formalizes the acknowledgement of the love and connection people feel about their significant others, and joint activities are viewed as the strategy most important in maintaining relationships. Rituals can encompass many different activities in a relationship including:

1. Couples time – Enjoyable activities shared together including hobbies, meals and mutually shared interests.
2. Symbolic Rituals – Rituals that mark celebrations of birthdays, holidays. This also includes rituals that include pet names and play rituals.
3. Daily routines and tasks – Morning and evening rituals, bedtime, and other daily rituals.
4. Intimacy expressions – Rituals in both emotional and physical intimacy.
5. Communication rituals – Sharing, supporting, and venting rituals.
6. Spiritual rituals – Personal and community rituals.
7. Creating and maintaining romantic rituals can enhance, sustain, and build deeper and more meaningful relationships in couples. Couples create meaningful rituals by sharing with each other what is important to them. Make time to sit down with your partner to discuss what rituals are currently shared in the relationship and what new rituals can be created.

Valentine’s Day is celebrated around the world! Each country adds its own personal piece of flair to the day but all in all, it is the same holiday around the world.

 Japan: In this country, only women give gifts on Valentine's Day. It is normally in the form of chocolate. Cards and other lavish items are excluded from the holiday. Women give chocolates to their family and friends. They also give what's called "giri-choko" which are obligatory chocolates. Giri-choko is given to male bosses as a way to show respect, not romantic intentions.

Scotland: Imagine celebrating a romantic day with a complete stranger. A popular tradition in Scottish culture is “The Search of the Valentine Date.” The first man or woman a person sees on the street becomes his or her Valentine

Romania: the traditional holiday for lovers is Dragobete, which is celebrated on February 24. It is named after a character from Romanian folklore who was supposed to be the son of Baba Dochia. Part of his name is the word drag ("dear"). In recent years, Romania has also started celebrating Valentine's Day in the more Westernized way, despite already having Dragobete as a traditional holiday.

Brazil: in Brazil, Valentine's Day is not celebrated, but is replaced with a similar holiday called Boyfriend's/Girlfriend's Day. It is celebrated on June 12th and is a time in which lovers give each other flowers, cards, chocolates and other gifts in the name of love.